Why We Build It This Way

A lot of companies put a flag in the corner of the website in November.

We'd rather tell you where our standard actually came from, because it's the thing that decides what we sell you.

It started with nets

In 2010, Dale Tweedy and his two sons were fed up with the quality of the lacrosse gear they were using — mostly the nets. So they started making their own, in a garage.

That was the whole company. Nets. One product, sold out of a garage, because the ones you could buy weren't good enough.

The logo came from the twelve-year-olds on a team Dale coached. They drew a big green superhero in lacrosse gear. It's still the logo.

From the garage it went to a warehouse, then a bigger one. For years the pick-and-pack crew was local JV and varsity players, paid by the shipment — kids who played the sport, boxing up gear for kids who played the sport. When Dale's sons left for college, the company moved into a much larger space. Today there's a call center, a warehouse crew, and logistics and QA teams.

Most of the people in the office played at a high level. Several coach college lacrosse. Dale's two sons won state championships and national college championships. Nobody here is guessing about what a net goes through.

Where the standard came from

Dale served in the U.S. military before he started this company. He's direct about what he carried over from it: work hard, act with integrity, and take care of your team.

That sounds like something anyone would say. Here's what it actually looks like in the product.

Gear is judged by whether it survives. The company exists because the nets on the market weren't good enough. That's still the test. Not how it photographs — how it looks after two seasons in a yard, through a freeze, with a kid shooting at it every day. It's why our net specs go heavier than most of the market's, and why we'd rather sell you one that lasts than two that don't.

A fair price, not a premium for the privilege. Lacrosse has a long habit of pricing families out. The goal here has always been plain: great gear at a fair price, backed by customer service people remember. Building direct is what makes that possible. It isn't charity — it's a decision about who we're building for.

You can reach a person. Sixteen years in, Dale still answers the phones and replies to customer emails. Not as a gesture — because staying that close to customers is one of the biggest advantages this company has. When something's wrong with an order, the fastest path to fixing it is a human being who knows the product, and we've never seen a reason to put layers between you and that.

Who we build for

Parents buying a first goal and hoping it lasts more than one season.

Coaches running a program on a budget set before prices went up.

Clubs, schools, and facilities that need equipment to survive a hundred kids a week and a winter outdoors.

And the kid in the backyard at dusk who just wants something to shoot at.

That list hasn't changed since the garage.

On Veterans Day

We don't think buying lacrosse gear is a way to honor anyone's service, and we're not going to pretend otherwise. There's no code at the bottom of this post.

What we'll say is this: the values that run this company — do the work, tell the truth, take care of the people around you — didn't come from a branding exercise. They came from somewhere, and today is the day to say so out loud.

To everyone who served, and to the families who served alongside them: thank you. Today and the other 364.